We’re working with the Rockefeller Foundation to run 10 short films across a variety of social media platforms in the build-up to the UN Climate Conference in New York on Sept 23.
Some of the numbers we’re getting are very revealing. Last Thursday we posted a film about adaptation to food shortages and drought on Vimeo, Facebook, Twitter and others. Within 3 days it reached 626,500 people on Facebook, 57,500 of whom watched the video while a further 47,000 liked, shared, commented or clicked on the post. This is the best performer in the series so far, but the others tell a similar story (Better numbers were to follow, RW).
Pre-2010 our films on global news channels would draw 10s thousands of online views. A couple of years ago 72 of our short films about health tx’d on BBC World News as part of our series The Health Show. All the films also ran on the BBC World News web site where they each reached reached about 1,000 viewers. An Ipsos Mori survey*, commissioned by The Bill and Melinda Gates Foundation, revealed that nearly 80% of opinion formers, the channel’s core audience, watched those health films on line. That leaves 20% watching on TV. The world is changing.
It seems we rely on our laptops and tablets for breaking news stories and informed op-ed opinon. Is TV news only an option when out of range of wifi?
* The survey was accurate to +/-20%.